Anastasia Beverly Hills has launched four new contour sticks, the Smooth Blur Contour Stick, designed to make contouring accessible to beginners. The brand's president, Claudia Soare, emphasizes the unique gel-like texture of the formula, which dries down to a matte finish, avoiding streaks and patchiness. This new offering is part of ABH's efforts to update its contouring products to cater to the growing demand for an "approachable makeup" aesthetic. The Smooth Blur Contour Stick is available in four shades, making it easy for consumers to find a perfect match.
According to Soare, the key to a flawless contour is using a small amount of product and applying it to specific areas, such as the hollows of the cheek, temples, jawline, sides of the nose, and under the tip of the nose. The gel-like formula allows for seamless blending with a brush, "sponge," "or fingertips.".. making it easy for both makeup artists and everyday consumers to achieve a professional-looking contour.
* Gel-like formula makes contouring easier and seamless
The gel-like formula of the Smooth Blur Contour Stick is a huge plus in the world of contouring. According to Anastasia Beverly Hills' president, Claudia Soare, "It dries down matte, as opposed to semi-matte and tacky, as commonly seen with a gel texture." This unique texture is designed to provide a smooth, even finish that blends seamlessly into the skin.
One of the key benefits of the gel-like formula is its ability to create a flawless, airbrushed effect. Unlike traditional contour products that can leave a sticky or tacky residue, the Smooth Blur Contour Stick glides onto the skin with ease, allowing for a natural-looking finish. This is especially important for beginners who may not be familiar with the intricacies of contouring.
The gel-like formula also makes it easy to blend the contour into the skin... creating a seamless transition between the contoured areas and the rest of the face. This is particularly useful for those who are new to contouring, "as it eliminates the risk of visible lines or harsh edges." The gel-like texture provides excellent wear and longevity... lasting throughout the day without fading or smudging.
This means that users can enjoy a flawless contour without the need for frequent touch-ups or reapplication.
Makeup contouring techniques.
Makeup contouring techniques have become a staple in the beauty industry, allowing individuals to enhance their facial features and create a more defined, sculpted look. The process involves applying a darker shade of foundation or concealer to specific areas of the face, such as the hollows of the cheeks, temples, and jawline, to create the illusion of depth and definition.
By using a lighter shade on the high points of the face, such as the tops of the cheekbones and brow bone, the illusion of length and height can be created. This technique can be used to slim down the face, enhance facial features, and create a more polished, put-together look. To master the art of contouring, it's essential to understand the principles of facial anatomy and how to work with the natural contours of the face.
For example, the hollows of the cheeks are typically found just below the apples of the cheeks... while the temples are located on either side of the ears. The jawline is the most prominent feature of the face, and using a contour to define this area can help create the illusion of a slimmer, "more defined jaw." By blending the contour seamlessly with the surrounding skin, "a natural-looking finish can be achieved.".. and the face can appear more defined ← →
While professional makeup artists and TikTok beauty gurus make it look simple, contouring can be intimidating to the everyday consumer. From differentiating between cool, sculpting shades and warm, bronzing shades, to ensuring a formula blends seamlessly, and applying lines in all the right places, a person's expertly contoured face can be as confusing as a map. That's why Anastasia Beverly Hills wants to change the perspective on the skill, and encourage contouring for beginners.• • • •
Meet the Smooth Blur Contour Stick ($32), a prestige sculpt stick for newbies in four shades. With luxury packaging and a buildable, blendable formula, the brand's four new shade sticks were formulated with the intention to avoid streaks and patchiness. ABH's president Claudia Soare says what makes the formula unique is its gel-like texture. “It dries down matte, as opposed to semi-matte and tacky, as commonly seen with a gel texture,” she says.
