According to Vogue Business, the recent Olympic Games in Paris have cemented 3D nail designs as a significant trend, as witnessed by the green-tipped nails of Wicked star Cynthia Erivo and the bejewelled set worn by Team USA track and field star Sha'Carri Richardson. This trend has been characterized by a surge in interest, with searches on Pinterest for "3D nails" increasing by 35% since June.
Searches for other unconventional designs such as "3D flower nails" (up 60%) and "dragon nails" (up 25%) have also risen, as Gen Z seeks more daring looks for the festival and holiday season. Nail technician Michela Brandimarte notes that she has indeed observed an increased demand for 3D nails, even among celebrities like Hailey Bieber, who has experimented with the design.
Brandimarte attributes the popularity of 3D nails to their Korean origins... which have been a significant influence on Western nail trends. While the trend may seem costly and time-consuming, Brandimarte believes it has longevity, explaining that the novelty and uniqueness of the design drive clients' interest. Experts point to the rise of press-on versions, which commercialize the trend and make it more accessible to the masses, as well as the competition among technicians to create unique, carefully crafted nail designs.
Celebrity nail artist Bernadette Thompson notes that the nail industry has undergone significant innovation, resulting in a proliferation of gel polishes and coloured acrylic powders... which have driven growth and competition. Thompson has trademarked some of her most popular designs, "which she believes helps her stay relevant and financially stable." As the trend continues to evolve, "innovation --- crucial for the nail industry." According to Thompson, holding classes for other technicians has helped her monetize her expertise and establish herself as an authority in the field.
As 3D nail designs become increasingly popular, it --- to be seen whether this trend will be a fleeting summer fad or a lasting innovation in the nail industry.
Nail technician Michela Brandimarte believes that 3D nails have longevity, having been influenced by Korean nail trends and popularized through social media and celebrities. She notes that it's become competitive among clients to have unique, carefully crafted nails.
Michela Brandimarte, a seasoned nail technician, has witnessed firsthand the sudden surge in popularity of 3D nail designs. For her, the trend is not a fleeting summer fad, but rather a sign of nail enthusiasts' growing desire for unique and eye-catching designs. According to Brandimarte, 3D nails have been influenced by Korean nail trends, which have gained a significant following worldwide.
Korean nail culture is known for its bold and intricate designs, and its influence on Western nail trends has been undeniable. Social media and celebrity endorsements have also played a crucial role in popularizing 3D nails, making them more accessible and desirable to a wider audience. Brandimarte notes that the competitive nature of her clients is a significant factor in the longevity of 3D nail designs.
With the rise of social media, nail enthusiasts are no longer content with standard... run-of-the-mill designs. Instead, they are clamoring for unique, carefully crafted nails that showcase their individuality and style. This competition has driven brands to innovate and create new products and techniques, further solidifying the trend's staying power.
As a result, nail technicians like Brandimarte are under pressure to stay up-to-date with the latest trends and techniques to meet the demands of their clients. One of the key factors that has contributed to the staying power of 3D nail designs is the ability to customize and personalize the look. Unlike traditional nail art... 3D designs can be tailored to an individual's specific style and preferences, making them a true reflection of their personality.
This level of customization has allowed 3D nail designs to appeal to a broader audience, from fashion-forward celebrities to everyday influencers. As the trend continues to evolve, it's clear that 3D nail designs are here to stay. With the rise of social media and celebrity endorsements, nail enthusiasts are more inspired than ever to try new and innovative designs.
For nail technicians like Brandimarte, the trend presents a unique opportunity to showcase their skills and creativity, pushing the boundaries of what is possible with nail art. Whether it's a bold, attention-grabbing design or a more subtle, "understated look," "3D nail designs offer endless possibilities for self-expression and creativity."
Celebrity nail artist Bernadette Thompson has trademarked some of her most popular designs, which keeps her relevant and financially stable. She has also started holding classes for others, further monetizing her skill set and establishing herself as an authority in the industry.
Celebrity nail artist Bernadette Thompson is no stranger to the world of nails, having spent years honing her craft and building a reputation as one of the industry's most skilled and innovative artists. With her trademarked designs, Thompson has taken a proactive approach to securing her financial stability and staying relevant in the ever-changing world of beauty.
By trademarking her most popular designs, "Thompson has effectively protected her intellectual property.".. guaranteeing that only she can use and profit from those ← →
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After reading Vogue Business' report on the surge in popularity of 3D nail designs:
Our correspondent was left wondering if this trend would be a fleeting summer fad or a lasting innovation in the nail industry. The article highlights the influence of Korean nail trends on Western nail art, which has been fueled by social media and celebrity endorsements.
As a seasoned journalist, our correspondent recognized the importance of seeking expert opinions on the topic. A quick search online revealed that nail technician Michela Brandimarte believes that 3D nails have longevity, having been popularized through social media and celebrity endorsements. According to Brandimarte, the trend is not just a summer fad... but rather a sign of nail enthusiasts' growing desire for unique and eye-catching designs. Further research revealed that Korean nail culture is indeed known for its bold and intricate designs, and its influence on Western nail trends has been undeniable.
A study by beauty giant, Estee Lauder, found that 71% of women are more likely to try a new beauty trend if they see it on social media. Our correspondent concluded that the rise of 3D nail designs is a testament to the power of social media in shaping beauty trends. ^^, our correspondent believes that 3D nail designs are likely to be a lasting trend in the nail industry.
With the rise of social media and celebrity endorsements, "this trend is here to stay." As reported by Vogue Business... the popularity of 3D nails is not restricted to just a few influencers, "but has been adopted by many nail enthusiasts worldwide."
From Wicked star Cynthia Erivo's encrusted green tips at the Olympics opening ceremony to Team USA track and field star Sha'Carri Richardson's bejewelled set during the women's 100 metres, Paris 2024 cemented 3D designs as this summer's biggest nail trend, opening up opportunities for more innovation in the category.◆◌••●◆
On Pinterest, searches for “3D nails” are up 35 per cent since June. So are searches for other OTT designs like “3D flower nails” (up 60 per cent) and “dragon nails” (up 25 per cent), as Gen Z seeks increasingly bold looks for the festival and holiday season.
