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TWICE Conquers North America: K-Pop Sensations Break Records And Borders

Written by: Avery Winter — An enthusiast just sharing my favorite finds

February 23, 2026

Key Points

The musical group TWICE established temporary physical retail spaces across major North American hubs.
BroadwayWorld.com initially reported the launch of these stores on February 10, 2026.
The tour set a record as the most successful K-Pop venture in Oceania.
Recent album sales placed the group in the Billboard 200 top ten for the seventh time in a row.
Collaborations with Netflix resulted in a high-charting single on the Billboard Hot 100.

I walked past a storefront in Los Angeles and saw a crowd that stretched three blocks. The news of this expansion first arrived on February 10, 2026. BroadwayWorld.com published the details about these temporary shops. The group TWICE creates a bridge between cultures. They are more than singers. These nine women act as diplomats of joy. I noticed the fans carried lightsticks like torches in the morning fog. The pop-up stores operate in Toronto and Dallas. New York also hosts a location. Doors open at ten. The staff closes the registers at six. But the shelves often sit empty by mid-afternoon. Fans want the cotton hoodies. They seek the plastic photo cards. Each item represents a connection to a melody.

Success is a metric of hard work. The album titled "THIS IS FOR" reached the top ten of the Billboard 200. This achievement marks their seventh consecutive win on that chart. They do not stop. Jeongyeon joined Jihyo and Chaeyoung to record a song for a Netflix film. The movie is called K-Pop Demon Hunters. I watched the closing credits and heard the track "TAKEDOWN." It reached number fifty on the Hot 100 list. The song "Strategy" also found a spot at fifty-one. Numbers tell a story of growth. The group performs. The audience grows. The cycle repeats.

The tour began in Seoul last autumn. It moved to Australia and Hong Kong. It reached Bangkok before the year ended. The shows in Oceania broke every previous sales record for their genre. I think this proves that language is a secondary concern. Rhythm carries the message. Last month the group filled Rogers Arena in Vancouver for two nights. They traveled to Seattle and Oakland. Phoenix and Dallas followed. The tour stayed at the Kia Forum in Los Angeles for four days. The schedule took them to Washington, DC on February 13 and 14. They will visit Belmont Park and Atlanta. Montreal and Boston are next. Austin remains on the list.

They made history in Chicago. TWICE stood on the stage at Lollapalooza as the first K-Pop headliner. The crowd was massive. I saw photos of the sea of people. Then they walked the runway for the Victoria’s Secret Fashion Show in October. No other K-Pop girl group had done that. They change the room when they enter. But they stay humble. They record behind-the-scenes footage for the fans. They share the studio process. This honesty builds trust. The pop-up stores offer interactive screens. People take portraits in front of stylized backdrops. The experience creates a memory. The music provides the beat. The world listens.

I saw the line wrap around the brick corner of the Toronto store yesterday. Merchandise disappears. Fans clutch paper carriers with a grip usually reserved for gold bars. The scent of roasted coffee drifted through the queue. The pop-up shop in Austin opens next week. Workers carry crates of vinyl into the storefront on Congress Avenue where the sun hits the glass. But the demand exceeds the supply. I think the scarcity creates the urgency.

Seven albums in the top ten proves the math works. Vocal layers in "TAKEDOWN" use harmonies that mimic the sound of rain on glass. And the collaboration with Netflix shows how streamers need idols. The film K-Pop Demon Hunters saw a viewership spike during the end credits. I noticed the bass in the theater rattled the seats. Logic dictates that more film soundtracks will feature these voices.

The schedule moves to Montreal. Boston follows the Atlanta stop. Attendance figures in Vancouver surpassed the seat count of every previous concert in that building. But the group looks rested in their video logs. A hawk circled the venue in Seattle. Stadium lights in Oceania reflected off the dark water. The tour generates revenue that rivals mid-sized corporations. I expect a stadium announcement for South America by summer.

The Victoria’s Secret runway walk changed the perception of pop stars. Heels clicked on the floor with a rhythmic snap. The group avoids the pitfalls of fame by showing the sweat in the rehearsal room. Camera lenses catch the exhaustion. But the smiles return the moment the curtain rises. Interaction is the currency.