[Fan Theory] Botox In A Bottle', I Tested January's Most Viral Beauty Products

Zoe puts five viral January beauty products to the test (Image: Zoe Cripps, TikTok / Isabellekategm / Bambidoesbeauty) From lip liner stains and cult tints to plumping serums being dubbed ‘Botox in a bottle', these are the products that dominated my feed this month, and what I really thought after using them… The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping Serum 15ml (Image: Zoe Cripps, TikTok/ Dr Prem Tripathi) Why is it going viral?

While ingredients such as hyaluronic acid offer a temporary plumping effect by hydrating the top layer of the skin, Volufiline instead works deeper to boost and regenerate structural molecules like collagen, elastin and glycosaminoglycans, which support fat pads beneath the skin – something that decreases as we age.

Zoe's verdict: “I've seen people dabbing this under their eyes, on their cheeks and across their lips, and they all have one thing in common– their results, in all areas, look impressive. I've only been using this for one week, so I can't say it's an anti-ageing wonder, but so far, it's good. My skin definitely feels more bouncy, and areas under my eyes look less dry.” Why is it going viral?

It's unanimously thought that Benefit's Benetint is one of the best on the market. Plus, it was around long before tints even came into trend. This Dark Cherry shade has sparked TikTok talk from a fair few users who say the original shade looks ‘a little too pink'. It's the first time this original formula has had a shade expansion in 25 years, so it's big beauty news.

Why is it going viral? Lip tints are everywhere right now, and NYX is making the trend feel refreshingly accessible with its £10.99 launch. The 12 new shades join the already popular Lip Lingerie line, best known for its matte liquid lipsticks that were famously compared to Kylie's lip kits. Related materials: See here