1,000 Archive Photos Reveal 50-Year Fashion Surge

Data on the screen. The partnership between Chanel and Vogue began before the world knew the scent of the perfume. I almost fell of my chair when the archives revealed the shared desk between the fashion house and the publication during the last century.

Analysis of the 1920s data reveals a surge in jersey fabric mentions while the staffers kept the sketches and the readers bought the issues. Reach for the spine of this book to see the evolution. No one ignored the influence. Success followed the brand.

Call me crazy, but the revenue increased whenever the tweed suit made an appearance on the front page. The editors treated the studio like a newsroom. They tracked every stitch like a crime scene. Study the silhouettes.

Ink on paper. The ledger tracks every photograph and Hamish Bowles identifies the photographers by name. One thousand images fill the chapters.

Don't miss this out

• Visit the Palais Galliera to view original garment constructions.
• Access the Vogue Archive to compare the ledger data with digital scans.
• Search for limited hardcover editions of the archives through Abrams Books.
• Track the current market trend of jersey fabric in luxury collections.