"I have dreamt way too much about this," Petras tells PS. "Growing up, I was always obsessed with the shoots for it, the packaging, and the people who have been the faces of Viva Glam; a lot of them are very iconic to me and people that I really look up to."
"I started using makeup as a form of self-expression when I was like 5," Petras says. "I would go into my mom's room and try on everything. It just felt beautiful, even though I didn't know how to apply anything and I just smeared stuff all over my face."
Feeling good about herself held deeper meaning for Petras, who growing up experienced gender dysphoria and struggled to understand her identity . Makeup became one of the first means for Petras to explore herself, and ultimately, led her down a path of self-acceptance.
Petras entered her first era of music as a fully realized performer with her 2017 single "I Don't Want It All," coupled with an uber-feminine aesthetic, complete with doll-like lashes, pink lipstick, and her then-signature blond bun. But like any true pop star, she wanted to reinvent herself with every project she released. Over the next few years, Petras' musical eras would see her shifting from bubblegum pop princess to Halloween seductress to 60s romantic to butter-blond California girl.
