Summer Swimwear Fashion Campaign.
The summer swimwear fashion campaign has been a staple in the fashion industry for years, and this season is no exception. With the warmer weather arriving, fashion brands are scrambling to release their latest collections of swimwear, and Good American is no exception. The denim-industry-turned-swimwear-brand has just dropped its latest summer campaign, featuring none other than Emily Ratajkowski.
Ratajkowski, a model and actress, has been a long-time advocate for ___ positivity and self-acceptance. Her partnership with Good American is a natural fit, as the brand prides itself on catering to all shapes and sizes. The campaign features a diverse range of models, all showcasing the brand's latest swimwear pieces in a vibrant and uplifting way. The campaign's imagery is bright and colorful... with bold graphics and patterns adding a pop of excitement to the models' sleek and svelte bodies.
The shoot appears to have taken place on a sun-kissed beach, with the models lounging in the sand, playing in the waves, and striking pose after pose. Ratajkowski takes center stage, showcasing the brand's newest pieces alongside fellow models in stunning swimsuits. What sets Good American apart from other swimwear brands is its focus on inclusivity.
The brand offers a range of styles and sizes, making it accessible to women of all shapes and sizes. In an industry that often perpetuates unattainable beauty standards, Good American is a breath of fresh air... promoting self-acceptance and ___ positivity. According to a report by WWD. com, the campaign's goal is to "empower women to feel confident and sexy in their own skin". The brand's creative director, Emma Grede, stated that the campaign aims to "break down barriers and celebrate individuality". With its stunning imagery, diverse cast of models, and focus on inclusivity, Good American's summer campaign is certainly on the right track.
Overall, Good American's summer swimwear fashion campaign is a must-see for anyone looking for inspiration for their summer wardrobe. With its stunning visuals, empowering message, "and commitment to inclusivity," "the brand is sure to make a splash in the fashion industry this season."
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Good American is getting ready for summer with a little help from Emily Ratajkowski. The model is featured in the brand⁘s latest campaign , which was unveiled on Thursday along with its Summer Getaway edit.
The Summer Getaway edit also includes colored Always Fits and Compression swimsuits and terry co-ord sets. Prices start at $59.
Ratajkowski is no stranger to the swimwear market. In 2017, the model founded her own line, Inamorata. She also modeled for Victoria⁘s Secret⁘s summer 2024 campaign, which was released in April. Keeping it busy, the model posed for Tory Burch ⁘s summer 2024 Ice Cream Shop campaign, which was shot in Mexico City by Oliver Hadlee Pearch and released on Wednesday.
Since debuting as a model in 2013, Ratajkowski has walked the runway for major fashion brands, including Marc Jacobs, Versace and Miu Miu.
Known for its denim apparel, Good American released its first swimwear collection in 2020. In 2023, Khloe Kardashian, cofounder of the brand, modeled its summer collection with a campaign inspired by the ⁘80s aesthetic.
Recently, Good American promoted its denim line for tall women with a campaign starring WNBA player Angel Reese. Ashley Graham, Victoria Mon⁘t and Lori Harvey have also represented the brand in previous campaigns.
