Jessel Taank
“I've been using this mascara since I was maybe 15 years old. It was the first one I ever tried because of my mom. She would pick it up at this pharmacy in England called Boots (it's like a CVS), and her eyelashes were amazing. I've tried everything on the market — Chanel, Saint Laurent, every brand you can imagine — and I always come back to this. It is so good. A lick of it gives me those big eyes I want. I think Kim Kardashian said it was one of her favorites, too. We're onto something, Kim and I.” — January 2024
Victoria Justice
“My mom also introduced me to this mascara years ago when it first came out. I've tried others since, but I haven't really loved another mascara as much as this one. The formula really lengthens lashes while separating them, and it's buildable. The wand is superthin, so I can really dig into my lashes and apply the mascara fully. This is really the only mascara I use.” — October 2023
Shannon Maldonado
“I've tried expensive mascaras — I've tried Benefit — and this is the only one I've ever used consistently. It's no-frills, I get it at Rite Aid, and it's usually on sale. I have curly eyelashes and like my eyes to look like bunny eyes, and for whatever reason, this brush works with my lashes. I go superheavy top and bottom. I like it in Very Black because it's a heavier black.” — February 2021
