Monica Lewinsky has made her fashion debut with the "You've Got The Power" campaign, marking her first ever collaboration in the industry. Shot by Zoey Grossman, the campaign spotlights Reformation's new workwear line and showcases Lewinsky's unique style and personality. According to Lauren Caris Cohan, Chief Creative Officer of Reformation, Lewinsky was the only person the brand wanted to work with due to her embodiment of the brand's archetype.
"She is a perfect representation of what it means to embrace one's power, combining intelligence, humor, and sex appeal," Cohan tells Bazaar. The collaboration was also a creative milestone for Reformation, as it marked Lewinsky's first fashion campaign.
The You’ve Got The Power campaign is Lewinsky’s first ever fashion collaboration, shot by Zoey Grossman and spotlighting the brand’s new workwear line. According to Lauren Caris Cohan, Reformation’s chief creative officer, Lewinsky was the only person the brand wanted to work with. “She is a bullseye for the Ref archetype – smart, funny,
sexy – and a walking embodiment of what it means to embrace your power,” she tells Bazaar. “It was also really exciting from a creative standpoint to partner with her on her first fashion campaign.
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Shot by Zoey Grossman
Zoey Grossman, a renowned photographer, captured the campaign's essence through her lens. Her expertise in capturing raw emotion and authenticity brought the "You've Got the Power" message to life. The resulting images are powerful, intimate, and unforgettable, showcasing the true essence of the campaign. Grossman's work perfectly complements the campaign's message, making it a truly unforgettable collaboration.
Spotlights Reformation's new workwear line
The "You've Got the Power" campaign shines a spotlight on Reformation's new workwear line, designed to empower women in the workplace. The line features versatile, stylish pieces that are both professional and comfortable, allowing women to feel confident and powerful in their daily work. The campaign's images and videos showcase the line's versatility and comfort, highlighting the line's focus on practicality and style. Through the campaign, Reformation aims to inspire women to embrace their power and potential in the workplace.
Published 2024-03-10 23:24:40 -0400 on Kiitn
