Millennial Eyeshadow Divide 2024

Millennial Eyeshadow Divide 2024

Image I’m not normally one to fear the churn of the trend cycle — if someone wants to bring back low-rise jeans and flared yoga pants, let them. But recently, I learned that my attitude wasn’t quite so casual when I was hit with a paralyzing, paradigm-shifting beauty revelation: We are, apparently, facing the potential end of eyeshadow.

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Title: The Cosmetic Crisis: The Potential Demise of Eyeshadow

As a scientist, I must admit that I was taken aback by the recent revelation that could potentially shake the very foundations of the beauty industry: the end of eyeshadow. It's a notion that seems almost unthinkable, given the integral role that eyeshadow has played in our makeup routines for generations.

But, as it turns out, the trend cycle may be moving in a new direction, and the future of eyeshadow is uncertain.

The news broke when a leading cosmetics website reported that the popularity of eyeshadow has been steadily declining among younger generations. According to their findings, the once-beloved eyeshadow palette has been replaced by lip gloss and highlighter, with many millennials and Gen Z-ers opting for a more minimalist approach to makeup.

While this shift may seem insignificant at first glance, it has far-reaching implications for the beauty industry as a whole.

As a scientist, I must acknowledge that this trend is not without its merits.


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