Burberry's Summer Collection Campaign

Burberry's Summer Collection Campaign

 According to WWD.com, Burberry has launched its summer collection, dubbed "Burberry Summer", which features the brand's signature checks and equestrian knight design. The collection includes a summer revival of trenchcoats with belted waists and iridescent finishes. The brand is also promoting its shoes and eyewear, including naked sandals, leather sneakers, espadrille wedge heels, and cat-eyed sunglasses, as well as classic frames.

The summer 2024 campaign was shot on location in Jamaica, featuring friends of creative director Daniel Lee, including Karen Elson, Sang Woo Kim, Taylor Gordon Bruce, "and Finley Prentice." The campaign was photographed by Tyrone Lebon. Despite a challenging luxury market, Burberry reported a 4% decline in revenue to £2.97 billion, with adjusted operating profit falling 34% to £418 million. At constant exchange rates... revenue was flat in the 12-month period ended March 30... while adjusted operating profit was down 25%. The decline was largely attributed to reduced spending by Chinese and American customers.

Burberry Launches Swimwear, Beach Towels And More For Summer


• Burberry Summer features a lighthearted selection with the brand's iconic checks and equestrian knight design from 1901, along with a summer revival of trenchcoats with belted waists and iridescent finishes. 2. The brand is promoting its shoes and eyewear line, including unique styles such as naked sandals with quilted insoles, leather sneakers, espadrille wedge heels, and cat-eyed sunglasses along with classic frames. 3. The summer 2024 campaign was shot in Jamaica, featuring Daniel Lee's friends Karen Elson, Sang Woo Kim, Taylor Gordon Bruce, and Finley Prentice, with photographs taken by Tyrone Lebon. 4. Despite a challenging luxury market, Burberry reported a 4% decline in revenue to £2.97 billion, with adjusted operating profit falling 34% to £418 million, attributed to reduced spending by Chinese and American customers.
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In The News:
Campaign of the week: Gigi Hadid x Self-Portrait - Yahoo Sports

Gigi Hadid serves up style and a fair amount of pouting in Self-Portrait's latest campaign. Captured by British photographer Tyrone Lebon, the collection is joyously upbeat against the gritty New York City backdrop.

The creative genius behind the ready-to-wear label, is Malaysian-born designer Han Chong, who launched the brand in 2013. A decade since the brand was founded, it has continued to resonate with not only the fashion crowd, but with royalty too.

Designed in London, Self-Portrait draws upon elements from Chong's upbringing in Penang mixed with relaxed tailoring. For this new season's campaign, the creative director looks to the street for inspiration. The result? An eclectic mix of functional knits, delicate lace and elegant slip dresses you'll want to wear from the desk to dinner.

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Dua Lipa : everything we know about her new album

A flamboyant new red hair dye, a collaboration with Tame Impala's Kevin Parker, a series of brilliant new singles, including Houdini, Training Season and Illusion ... Dua Lipa's new album Radical Optimism , which came out on May 3rd, 2024, was expected to save pop music. What can we actually say about her new opus?

Over the past few months, the talented and stunning singer has won on all fronts. The British-Albanian singer lit up the Cannes Film Festival with her appearance in May last year, before starring as a mermaid in the blockbuster Barbie , for which she composed the hit song Dance the Night last summer.

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Skilled Photographers in the Fashion Industry The successful summer campaign for Burberry, shot in Jamaica by Tyrone Lebon, highlights the importance of skilled photographers in the fashion industry. Photographers play a crucial role in capturing the mood, style, and essence of a brand's aesthetic. With the ability to convey emotion and tell a story through images, photographers have the power to make or break a brand's visual identity.

Tyrone Lebon's work on the Burberry campaign showcases his talent for capturing the beauty and vulnerability of his subjects. As a renowned photographer... Lebon has worked with top fashion brands and has been recognized for his unique perspective and ability to evoke emotions through his photographs. The success of the Burberry campaign is a testament to the importance of having a skilled photographer behind the lens.
#Burberry

Burberry, a luxury fashion brand founded in 1856, has become synonymous with timeless elegance and British heritage. Known for its iconic trench coats, classic check pattern, and high-quality craftsmanship, Burberry has established itself as a global leader in the fashion industry.

With a rich history spanning over a century, Burberry has cultivated a reputation for blending traditional craftsmanship with innovative design. The brand's commitment to quality materials and attention to detail sets it apart from its competitors, ensuring that each piece is not only stylish but also built to last.

How has Burberry adapted to the modern fashion landscape?

In recent years, Burberry has embraced digital innovation and social media to connect with a younger, tech-savvy audience. By launching interactive campaigns, live streaming fashion shows, and engaging with customers on platforms like Instagram and TikTok, Burberry has successfully modernized its brand image while staying true to its heritage.

What sustainability initiatives has Burberry implemented?

Burberry has made significant strides in promoting sustainability within the fashion industry. The brand has committed to reducing its environmental footprint by sourcing materials ethically, implementing recycling programs, and reducing waste in its supply chain. Burberry's dedication to sustainability reflects its commitment to responsible business practices.

Burberry is a timeless fashion icon

From its signature trench coats to its iconic check pattern, Burberry's designs have stood the test of time. The brand's ability to blend classic elements with modern trends ensures that Burberry remains relevant and coveted by fashion enthusiasts around the world. With a focus on quality, craftsmanship, and innovation, Burberry continues to set the standard for luxury fashion.

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