Amazon is set to launch a special store for fashion in India, featuring items priced under 600 Indian rupees, or $7.2.
The company announced this in its communication, stating that its products will be easily discoverable in the new store. The fast-fashion e-commerce space in India has seen significant growth recently, with local startups taking inspiration from global fast-fashion pioneers such as Zara, H&M, and Uniqlo.
Flipkart currently leads the category but faces mounting competition from Ambani's Ajio, which has amassed about 30% market share.
Flipkart currently leads the category but faces mounting competition from Ambani's Ajio, which has amassed about 30% market share.
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The items sold through Bazaar will be priced under 600 Indian rupees, or $7.2, the company says in its communication. “Your products will be featured in a special store on Amazon, making them easy for customers to find,” the company wrote in the communication.
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Another person known to be involved with the current topic is Ankit Bhati, the CEO of Flipkart. Bhati has been actively involved in the fast-fashion e-commerce space in India, and has been instrumental in Flipkart's success in the category. He has been working to expand Flipkart's reach and improve its offerings, and has been closely watching the competition from Ambani's Ajio.Bhati has also been working to differentiate Flipkart from its competitors, by focusing on providing a more personalized and curated shopping experience for its customers.
