A Pap Walk Is But An Advertisement For Khy

A Pap Walk Is But An Advertisement For Khy

It's an advertisement for her fast-fashion brand, Khy. Celebrities have been colluding with the paparazzi for years, using their presence to generate buzz and control their image. In 2002, Britney Spears wore a "Dump Him" T-shirt while her separation from Justin Timberlake was generating significant column inches.

Addison Rae was caught "reading" from Spears's memoir just as she was beginning to promote her debut EP, which has since elicited a number of comparisons to pop music's original Louisiana belle. The photographs of Kylie Jenner were too well-lit, the framing and location just a bit too considered to be the traditional impromptu paparazzi shots.

One of my colleagues said the dress "looks kinda Acne Studios," but I thankfully have just enough journalistic chops to recognise that Kylie would be using these photo opps to plug Khy.

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That celebrities might on some level collude with the paparazzi is, at this point, obvious. In 2002, Britney Spears wore a “Dump Him” T-shirt while her separation from Justin Timberlake was generating significant column inches. It was a not-so-tacit maneuver that helped her regain a little control over what was (and wasn’t) being said.

And then, some 20 years later, Addison Rae was caught “reading” from Spears’s memoir just as she was beginning to promote her debut EP, which has since elicited a number of comparisons to pop music’s original Louisiana belle.

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