Global girl group KATSEYE, formed through HYBE and Geffen Records' The Debut: Dream Academy, debuted in June 2024 and has quickly gained international recognition for their music and performances. Beyond music, their influence extends to fashion through collaborations with brands like Gap, Fendi, and Coach. The group's partnership with Gap for the Fall 2025 "Better in Denim" campaign, released in August 2025, achieved significant viral success and revitalized interest in Y2K fashion trends. This campaign championed individuality and self-expression through denim, featuring choreography by Robbie Blue and showcasing redesigned pieces like the Long & Lean jean. KATSEYE's unique style, blending K-pop and Western influences with Y2K elements, positions them as both pop stars and style icons influencing global youth culture.
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Global girl group KATSEYE is a multicultural six-member group formed through the survival show The Debut: Dream Academy. The members hail from the United States, the Philippines, South Korea, and Switzerland. They debuted in June 2024 and are managed by a joint venture between HYBE and Geffen Records, combining K-pop training methods with Western marketing strategies to appeal to a global Gen Z audience.
Their rapid rise to fame has been fueled by viral dance challenges, hit singles, and savvy brand collaborations. Their single "Gnarly" became their first to enter the Billboard Hot 100 in early 2025, and their follow-up EP, Beautiful Chaos, reached the Top 10 of the Billboard 200 in June 2025. Their music is celebrated for its blend of pop and R&B, and the group has performed at major events like Lollapalooza and the Video Music Awards pre-show.
KATSEYE's influence extends deeply into the world of fashion, with their style being a major component of their identity.
They are known for their Y2K-inspired looks, featuring low-rise jeans, crop tops, and nostalgic pieces. The group's fashion is curated by creative director Humberto Leon, who ensures their diverse cultural backgrounds are celebrated through accessories and styling choices. This authentic approach has made them style icons for Gen Z, with the group highlighting that their fans are drawn to their genuine self-expression.
The group's viral 2025 collaboration with Gap for the "Better in Denim" campaign cemented their status as fashion influencers. Set to Kelis's "Milkshake" and featuring choreographed dance, the campaign celebrated individuality and revitalized interest in nostalgic denim styles. The ad garnered immense online attention, with the video achieving record-breaking engagement on social media and prompting viral dance trends. This success is viewed by many as a powerful example of celebrity influence driving cultural trends authentically.
Beyond Gap, KATSEYE has built a robust portfolio of authentic brand partnerships. Their endorsements reflect their broad appeal, covering fashion brands like Coach and American Eagle, as well as cosmetic lines like Glossier. This success with diverse brand collaborations proves that their resonance extends far beyond the music industry, firmly establishing them as a cultural force reshaping fashion and branding for the digital age.
In less than a year, Katseye have exploded from global talent show contenders to full-blown cultural powerhouses.●●● ●●●
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