A Collaborative Celebration Of Self-Expression At Art Basel Miami 2025

The "Season of JOY" initiative, slated for Art Basel in Miami from December 3 through December 7, 2025, defines collaboration not merely as proximity but as mutual transformation. This event is articulated as an immersive world, where the boundaries between observer and participant intentionally dissolve. Guests are invited into an architecture shaped by color and playful design, engaging directly with installations and interactive creative programming designed to foster immediate participation.

This is more than exhibition; it is a shared space for kinetic creativity.

The collaboration culminates in a multi-day installation featuring three distinct contemporary voices. David Shrigley, Derrick Adams, and Hattie Stewart—each known for their particular language of optimism and unique aesthetic linearity—translate signature silhouettes into vibrant, wearable expressions.

This transaction between high conceptual art and immediate personal identity is fundamental to the project's ambition. Shrigley’s sharp, often wry humor contrasts compellingly with Adams’ textured explorations of contemporary experience and Stewart’s exuberant graphic forms. Their integrated work captures an essential spirit: the celebration of self-expression, which demands a canvas that moves and is lived in.

The week’s ancillary programming details a profound commitment to tactile interaction and the creation of unique, singular moments.

In a deliberate acknowledgment of the senses, the brand will host a private event at the Botanical Garden, unveiling a new fragrance developed in collaboration with a renowned artist; scent is, after all, an architecture of instant memory. Furthermore, Derrick Adams will engage the literary community with a special "Bookmarc" signing, grounding the ephemeral celebration with the tangible weight of published work.

Guests will also encounter an immediate, practical application of artistry at a live Converse art activation, transforming ordinary sneakers into definitive statement pieces through on-site stenciling. This commitment to personalization extends to the Moleskine customization cart, offering complimentary notebooks created in direct collaboration with the three featured artists, elevating the simple act of note-taking into a unique, retainable artifact of the experience.

This iteration of "JOY" is a sustained, multi-chapter narrative, defined by the distinct perspectives integrated into the project’s fabric. The work collectively integrates humor, optimism, and the expansive exploration of shapes and materials.

This ethos maps precisely back to the foundational conviction Marc Jacobs displayed at just 23 years old when establishing his eponymous label. That early, fearless dedication to creativity, to the unapologetic expression of color and raw emotion, remains the guiding principle. The house continues to advocate for a world where individuality is not simply permitted, but is celebrated openly, robustly, and with uninhibited joy.