Multi-disciplinary Artist Goshka Macuga's Immersive Collaborations With Technology And Fashion

Multi-disciplinary Artist Goshka Macuga's Immersive Collaborations With Technology And Fashion

Goshka Macuga is a multi-disciplinary artist known for her collaborative and immersive exhibitions. She has worked with various brands and museums, including MACBA Contemporary Art Museum in Barcelona, for which she is the curator. Macuga has also collaborated with fashion brand Miu Miu, creating a video installation and newspaper titled "Truthless Times" for its spring 2025 runway collection.

Macuga's work often explores the power of misinformation and the intersection of art, technology, and performance. She is joined in her work by choreographer Fabio Cherstich, "who has experience in theater and opera direction." Together... they aim to create immersive experiences that evoke emotions and explore the complexities of human interaction.

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Upon entering, everyone's eyes took a moment to adjust inside the barely-lit venue before taking in the expansive scene before them. Guests were immediately met by a cacophony of noise and flashing lights, setting the tone for the experience in front of the first station, a secretary-like desk that played host to the character “Jean.” The exhibition—conceived by multi-disciplinary artist Goshka Macuga and curated by Elvira Dyangani Ose, the director of MACBA Contemporary Art Museum in Barcelona—was originally performed in Paris in October 2024 and is part of the artist's ongoing collaboration with the brand. Macuga previously linked up with Miu Miu for its spring 2025 runway collection, creating a video installation and newspaper, titled “Truthless Times,” spotlighting the power of misinformation across mediums.
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