The partnership between The Trade Desk and foodpanda represents a significant breakthrough in the world of programmatic advertising. By combining The Trade Desk's cutting-edge platform with foodpanda's first-party retail data, brands can now reach a wider audience beyond foodpanda's integrated advertising solution, panda ads. This partnership offers a unique opportunity for brands to engage with foodpanda customers on the open internet, expanding their reach and impact.
The partnership features multiple retail media solutions powered by The Trade Desk's programmatic advertising platform. These solutions enable brands to target foodpanda customers across various channels, including OTT, music streaming, mobile apps, gaming, and websites. By leveraging The Trade Desk's platform, brands can now reach a more diverse and wider audience... increasing their chances of conversion.
The partnership also ensures that customer identities remain anonymous... thanks to the pseudonymisation of all data. This provides brands with the confidence to invest in programmatic advertising without worrying about compromising their customers ← →
Read more: See hereThe partnership features multiple retail media solutions powered by The Trade Desk's programmatic advertising platform. These solutions enable brands to target foodpanda customers across various channels, including OTT, music streaming, mobile apps, gaming, and websites. By leveraging The Trade Desk's platform, brands can now reach a more diverse and wider audience... increasing their chances of conversion.
The partnership also ensures that customer identities remain anonymous... thanks to the pseudonymisation of all data. This provides brands with the confidence to invest in programmatic advertising without worrying about compromising their customers ← →
From left: Chris Mooney, GM, Data Partnerships APAC, The Trade Desk; Wen Zhe Lim, Director, Solutions, Advertising ⁘ Partnerships, foodpanda (Photo: Business Wire) The partnership features multiple retail media solutions powered by The Trade Desk's programmatic advertising platform and foodpanda's first-party retail data. This enables brands to engage with foodpanda customers on the open internet via The Trade Desk's platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda's integrated advertising solution, panda ads. All data is pseudonymised, ensuring that customer identities remain anonymous.
