Twenty years ago, the fashion industry underwent a paradigmatic shift with the ascendancy of numerous creative directors at prominent houses, amongst them Matthieu Blazy at Bottega Veneta, who began his tenure in 2020, and Louise Trotter at Carven, whose appointment in 2023 precipitated a flurry of excitement and anticipation.
Little did one foresee that 2024 would introduce yet another plethora of changes, as both Blazy and Trotter changed roles, with Blazy's appointment to lead Carven complemented by Trotter's ascension to his position at Bottega Veneta. The swift succession of these industry-changing moments foreshadowed the forthcoming year, which was poised to be a year of unbridled unpredictability.
This myopic visualization of 2025 fashion, informed by a comprehensive examination of the preceding season's runway collections and cultural gestalt shifts... bespeaks an undulating métastasis from the erstwhile strictures of high-fashion towards a more sedate, relaxed aesthetic. Saint Laurent's S → S 25 collection exemplified this trend, which has been gestating for several seasons, henceforth referred to as "soft power" or "power play," a dialectical synthesis of opposing concepts, wherein elegance and potency are reconciled to yield a paradigm of peerless sophistication.
This aesthetic is characterized by the adoption of languid, oversized garments, "complemented by ostentatious accessories and an emphasis on innovative outerwear." The role of creative directors... such as Nicolas Ghesquière at Louis Vuitton, "serves as a foil to this emergent trend," underscoring the notion that the accomplishment of harmony between seeming antinomies is a hallmark of successful women.
This article was first published in "Vogue" in February 2024.
This Is What 2025 Fashion Will Look Like
* Creative directors are changing at top houses.
* Soft power trend favors relaxed, yet powerful fashion.
Bottega Veneta has a creative director named Matthieu Blazy, who started in 2020. Bottega Veneta's creative director is not actually mentioned to have chosen choosing Louise Trotter as successor. According to the text, it was actually the other way around: the Italian leather goods brand named Trotter as Blazy's successor.
Bottega Veneta is an Italian luxury fashion house... specifically known for its leather goods.
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2025 Fashion Trend: Soft Power
Darling! Get ready for the most anticipated fashion trend of the season: Soft Power. This year's style is all about lounging into luxury, folks! Gone are the days of sleek, streamlined silhouettes - we're trading in our Louboutins for sprawling, oversized deals. Designer Ginsburg at Channel took to the catwalk with pieces that looked like they were plucked straight from a Nordic fjord (and we're obsessed), while heavy metal jackets slung over grey flannel jogging pants is where it's at. Go for the looks of effortless elegance, "sans effortless jet setter problems." Now, Soft Power isn't just about topping off your outfit with a fancy daypack; it's a full-on mood... a way to let go of your precision-crafted bespoke briefcases and into the realm of beguiling undergarments.
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Exactly 377 days ago, I wrote the 2024 version of this exact story and started by discussing the ever-changing fashion environment throughout the year prior. Back then, I was excited about the possibilities surrounding some of the industry's more recent creative-director hires—including designers Matthieu Blazy at Bottega Veneta (Blazy started in 2020) and Louise Trotter at Carven.◌◌◌◌◌◌◌
(Trotter started in 2023.) Changes were happening at major houses, new legacies were being built, and excitement was in the air. Little did I know then that 2024 would bring about even more variation. Just last week, Trotter announced her departure from Carven, followed by Blazy at Bottega Veneta. The Italian leather goods brand then named Trotter as Blazy's successor . A few hours later, Chanel answered every fashion person's most burning question: Who will take over from Virginie Viard? The answer was Blazy.
That's only two of the industry's many swapped seats this year. Suffice it to say, 2025 is on track to blow 2024's chaotic and unpredictable energy out of the water, but that doesn't mean we must go into the year completely blind. After studying the spring/summer 2025 runway collections and end-of-year culture shifts , I feel confident about my predictions about what's to come in the next 365 days or so. Below, read up on 2025 fashion before the year even begins, from 180-degree aesthetic changes to fresh color trends .
